Football is arguably the most popular and one of the most developed sports worldwide, while being recognised, not only for its popularity but also for its significant development as a thriving business sector.
Within it, women’s football has demonstrated momentous and unprecedented growth around the globe, attracting the interest of fans, sponsors, policymakers, the media and investors.
Nowadays, women’s football is appreciated for its importance and potential as a business, which combined with the multiplication of opportunities for its further growth allows us to expect a similar and impressive trajectory to continue.
In this certificate, we offer a broad and thorough examination of the development and the current state of women’s football business, as well as an analysis of its potential for future growth driven by its increasing fandom and business potential that is being observed.
Professionals working or aiming to work within football clubs, sports governing bodies, sponsors, the media and marketing or commercial agencies undertaking this certificate can learn how to better appreciate the business of women’s football in order to further develop and capitalise on the opportunities that can help it grow.
Fees
COURSE OUTLINES
- Development of Women’s Football.
- Module 1: The challenges of women’s football – Historical, institutional and cultural barriers
- Module 2: The opportunities within women’s football – Funding and focused investment
- Module 3: Cause related marketing – Women’s football and CSR
- Module 4: Gender Equality as a Global Brand – The future of women’s football business
- Understanding Policy in Women’s Football Business.
- Module 1: Key actors, relationships, and power dynamics in women’s football business
- Module 2: Understanding, engaging with, and influencing policy makers
- Module 3: Capturing data and creating influential metrics to explain the value created by women’s football business
- Module 4: Managing politics and policy within women’s football businesses
- Women’s Football Fandom.
- Module 1: Understanding women’s football fans – Motivations behind fandom
- Module 2: Women’s football fan communities – Horizontal relationships driving fandom
- Module 3: Fan loyalty – Building vertical relationships
- Module 4: Financial benefits from fans – How growing fandom grows the business
- Growing International Competitions – Adding Value Through International Women’s Football Events.
- Module 1: Women’s football broadcasting potential – Televising women’s sport
- Module 2: Sponsoring women’s football – Brand associations and reach
- Module 3: Creating women footballer icons – Building tomorrow’s football stars
- Module 4: Growing international competitions – Adding value through exogenous prices
- Understand the development and potential of the women’s football business.
- Critically assess how policy has driven and can be managed in women’s football.
- Evaluate the role of fandom in the women’s football business.
- Apply strategic thinking in identifying and analysing the potential advancement of the women’s football business.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
- Professionals working or aiming to work within football clubs, sport governing bodies, sponsors, the media and marketing or commercial agencies undertaking this certificate can learn how to better appreciate the business of women’s football in order to further develop and capitalise on the opportunities that can help it grow.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of sport and entrepreneurship would be beneficial.