With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially.
Alongside and in response to this need, we also see the multiplication of opportunities for sports organisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.
In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer-focused, business-focused, and alternative revenue generation strategies used within the sport industry.
Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.
Fees
COURSE OUTLINES
Syllabus:
1: Customer focused monetisation strategies.
2: Business focused monetisation strategies.
3: Alternative revenue sources for sport organisations.
4: Fan monetisation strategies.
Learn to:
• Understanding of the monetisation landscape and potential of the sport ecosystem.
• Ability to critically evaluate how sport can utilise their relationship with other organisations.
• Capacity to identify creative opportunities for the maximisation of revenue.
• Skill of strategic thinking in capitalising fans’ relationship with sport.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
Individuals already employed or interested in securing a job in sport clubs, governing bodies, events and agencies, as well as in potential sponsors of sport organisations and athletes, will benefit from the certificate by getting a detailed analysis of the developed, developing and alternative monetising strategies in sport.
PREREQUISITES
A general understanding of marketing and management would be beneficial.