Description
This diploma course provides a deep dive into the core principles of sports marketing, sponsorship, and communication.
Designed to equip participants with the tools needed to manage sports products, attract sponsorships, and develop impactful communication strategies, this program covers essential areas such as digital marketing, public relations, and revenue generation through fan engagement.
Students will learn how to build strong brands online, create engaging marketing plans, and leverage sponsorship opportunities to boost visibility and profitability.
Upon completion, participants will be well-prepared to manage sports products and services, engage with sponsors, and create comprehensive communication strategies that align with their organisation’s goals.