Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry.
The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry.
At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry.
The curriculum has as an objective to encompass the following milestones:
• Introduction to the business of facilities in the field of football.
• Management of football clubs stadiums and operations.
• Data analysis in football.
• Fan Engagement (Business To Fan – B2F).
• Digital marketing strategies and monetisation in football.
• Final project.
Fees
COURSE OUTLINES
Syllabus:
1: Exploitation of Sports Facilities.
2: Sales Channels in the Digital Era.
Learn to:
• Manage facilities and commercial strategy to exploit them, as well as the logistics coordination and operations (after-sales and customer service) in the sports facilities.
• Manage all the commercial and marketing tactics of the B2C and B2B sales channels, within all the digital transformation in which the sports industry is involved.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Product managers, marketers, middle managers and executives related to the management of stadiums (sports venues) and their operation, who want to maximise their income and improve logistics processes using their facilities and the assets that surround them.
PREREQUISITES
A general understanding of business would be beneficial.