Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry.
The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry.
At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry.
The curriculum has as an objective to encompass the following milestones:
• Introduction to the business of facilities in the field of football.
• Management of football clubs stadiums and operations.
• Data analysis in football.
• Fan Engagement (Business To Fan – B2F).
• Digital marketing strategies and monetisation in football.
• Final project.
Fees
COURSE OUTLINES
- Exploitation of Sports Facilities:
- MODULE 1: Sport spaces in the digital era
- MODULE 2: Sales strategy with digital transformation
- MODULE 3: Facilities management, in the focus of digitization
- MODULE 4: Customer Services
- Sales Channels in the Digital Era:
- MODULE 1: Direct and indirect sales digitization
- MODULE 2: Marketing strategy
- MODULE 3: Digital business in sports
- MODULE 4: New digital trends
- Manage facilities and commercial strategy to exploit them, including logistics coordination and operations (after-sales and customer service) in sports facilities.
- Manage all commercial and marketing tactics for B2C and B2B sales channels within the digital transformation of the sports industry.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Product managers, marketers, middle managers and executives related to the management of stadiums (sports venues) and their operation, who want to maximise their income and improve logistics processes using their facilities and the assets that surround them.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of business would be beneficial.