The world of sports is evolving rapidly and recovering from the devastating impact of the current health pandemic.
Sports organisations at all levels and their respective sports events have to redefine their operational and business models to continue to engage players, sponsors, fans and other stakeholders.
There is a mutual dependency between climate change, health and sport but the potential impact of sport goes much beyond the field of play.
Sports organisations, fans and those working in sport, and in particular athletes, have an enormous potential to accelerate a systemic change of society to foster and encourage inclusion, healthy lifestyle, climate action and collaboration.
Furthermore, sports, from organisations to leaders, to athletes and grassroots coaches, all have a role and responsibility in rebuilding societies and economies post COVID-19.
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs.
Sustainability is a holistic concept that includes ensuring the needs of people, the planet, and profit, also referred to as Environment, Social and Governance (ESG).
A sustainable sports program including a sports event needs to incorporate all three elements.
The purpose of this course is to learn how to understand and approach sustainability in sports, and how to get started with your own sustainable sports action plan, whether this is in designing a program, strategy, or initiative.
Additionally, you will learn how to develop new policies, strategies, and actionable plans to build resilience and develop sustainable and profitable business models for your sports organisation.
To do so, we will use the most relevant techniques and frameworks from the world of sustainability illustrated with good practices and insider stories from the world’s leading sports events and organisations such as the Olympic Games, FIFA World Cup, Athletics World Championships, Formula E races but also listen to medium and small events to understand how to start your sustainability journey.
Fees
COURSE OUTLINES
Syllabus:
1: Sustainable strategy in sport.
2: Managing and Financing a Sustainability Programme.
Learn to:
• Knowledge of the concept and key elements of sustainability.
• Capability to relate sustainability to the organisation’s corporate strategy.
• Understanding the operational aspects of sustainability programmes.
• Capacity to drive impact measurement within an organisation.
• Equipped to effectively communicate about sport and sustainability.
COURSE DETAILS
Duration: 2 Months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
- Sport athletes and professionals with a desire to become sustainability champions;
- Working professionals with the ambition to develop a career in sport and sustainability;
- Managers of sports institutions or events who seek to optimise the social, environmental and economic impact of their events;
- Sponsors who want to learn about the competitive advantage of a sustainable sport event.
PREREQUISITES
A general understanding of sport and sustainability would be beneficial.