Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level.
Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market.
Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth.
When properly used, they can be one of the most effective tools to drive growth for all sorts of companies.
This diploma will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship.
Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.
Fees
COURSE OUTLINES
Syllabus:
1: Sport Marketing Pillars.
2: Sports Sponsorship.
3: Sports Sponsorship Activation.
4: Sports Products and Services Management.
5: What Fans Love and What Brands Sponsor.
6: Sponsorships Used as a Marketing Tool.
7: The Different Use Cases for Sponsorships.
8: What is a Successful Sponsorship?
Learn to:
• Understand how fans consume sports and sponsorships.
• Increase your knowledge about applications of sponsorships in marketing.
• Differentiate applications of sponsorships beyond marketing.
• Ability to understand how to evaluate sponsorships.
• Incorporate marketing as a discipline within the management of sports activities.
• Analyse, create and manage sports products and services.
• Identify and attract brands that invest in the sports market.
• Take advantage of opportunities to create public events with sports sponsors.
COURSE DETAILS
Duration: 8 Months.
Average dedication: 6/8 weekly hours.
Delivered in: Spanish.
Aimed at:
- Professionals of all backgrounds interested in working with sports and entertainment sponsorships.
PREREQUISITES
A good understanding of marketing would be beneficial