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Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level.
Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market.
Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth.
When properly used, they can be one of the most effective tools to drive growth for all sorts of companies.
This diploma will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship.
Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.
Fees
COURSE OUTLINES
Syllabus:
- Sport Marketing Pillars.
- MODULE 1: Introduction to sports marketing
- MODULE 2: Sports marketing methods and tools
- MODULE 3:Creating a sports marketing plan
- MODULE 4: Integration
- Sports Sponsorship.
- MODULE 1: Sports brand management
- MODULE 2: Finding potential sponsors
- MODULE 3:Preparing and closing a sponsorship sale
- MODULE 4: Integration
- Sports Sponsorship Activation.
- MODULE 1: Activation of sponsorship
- MODULE 2: Types of activation
- MODULE 3:Key sponsorship indicators
- MODULE 4: Integration
- Sports Products and Services Management.
- MODULE 1: Management of products and services
- MODULE 2: Executing the products and services plan
- MODULE 3:Products development strategy
- MODULE 4: Integration
- What Fans Love and What Brands Sponsor.
- MODULE 1: Passion Points - The important things in life
- MODULE 2: Passion Connectors - How fans consume their passions?
- MODULE 3: The Different Types of Assets - Paid, Shared & Owned Assets
- MODULE 4: The Non-Sponsor–Ambush Marketing"
- Sponsorships Used as a Marketing Tool.
- MODULE 1: Buy Visibility - Brand awareness and the role of media
- MODULE 2: Access to Content - Giving fans better live and virtual experiences
- MODULE 3: Create Brand Love - Conquering hearts through advertising and social change
- MODULE 4: Accelerate short-term results through promotions and trade activation"
- The Different Use Cases for Sponsorships.
- MODULE 1: Winning Deals - Sponsorship creating value to customers
- MODULE 2: Workforce & Community - Making employees proud and neighbors happy
- MODULE 3: Governments & NGOs - Governments & NGOs - The difficult conversations about regulations, sustainability, taxation, etc.
- MODULE 4: Sponsorships for Soft Power - Using sponsorships to influence the world at large"
- What is a Successful Sponsorship?
- MODULE 1: Pre-Contract Evaluation - The estimated ROI of a sponsorship
- MODULE 2: Managing Risk - The need of proper background checks
- MODULE 3: Contractual Phase - Rights, obligations, morals clause and force major
- MODULE 4: The After-Action Reviews - Evaluation & the difficult task to end a sponsorship"
- Understand how fans consume sports and sponsorships.
- Increase your knowledge about the applications of sponsorships in marketing.
- Differentiation of applications of sponsorships beyond marketing.
- Evaluate sponsorships effectively.
- Incorporate marketing as a discipline within the management of sports activities.
- Analyse, create, and manage sports products and services.
- Identify and attract brands that invest in the sports market.
- Take advantage of opportunities to create public events with sports sponsors.
COURSE DETAILS
Duration: 8 Months.
Average dedication: 6/8 weekly hours.
Delivered in: Spanish.
Aimed at:
- Professionals of all backgrounds interested in working with sports and entertainment sponsorships.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A good understanding of marketing would be beneficial
FEES & FUNDING
Through the Get Qualified Scheme, students benefit from tax credits of up to 70% of their course fees after successful completion. Our team can assist you with applying for the Get Qualified scheme when undergoing training at the NOUV Academy.
Businesses seeking to train their staff can benefit from the Investing in Skills Scheme, a government incentive designed to provide support to companies to increase the productivity and adaptability of individuals that are active in the Maltese labour market. Our team will assist you in accessing applicable schemes when enrolling your staff in training courses through the NOUV Academy.