This course offers a comprehensive guide to mastering communication strategies and enhancing fan engagement within sports organisations.
It covers key areas such as public relations, online branding, and revenue generation through effective communication and fan-centric strategies.
Participants will learn to develop and implement digital marketing plans, build online brands, and design communication and content strategies tailored to fan needs.
The course also dives deep into understanding fan behavior, the principles of fandom, and creating a culture of engagement, ensuring that fans remain central to organisational activities.
By the end of the course, participants will be equipped to craft strategies that enhance fan experiences and strengthen their organisation’s relationship with its audience.
Fees
COURSE OUTLINES
Syllabus:
1: Communication Issues in Sports Organisations.
2: Public Relations in Sports Organisations.
3: Online Strategy, Branding and Communications.
4: Revenue Generation and Fan Engagement.
5: Why Fan Engagement? Definition, Principles & Rationale.
6: Delivering Fan Engagement.
7: What Is a Fan? Understanding the Nature of Fandom.
8: Leadership: Creating & Sustaining a Culture of Engagement.
Learn to:
• Master central aspects of an external communication strategy.
• Improve the public relations function in sports organisations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
• Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.
• Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.
• Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.
• Create a culture of engagement at an association, league or club (Fan Engagement Leadership).
COURSE DETAILS
Duration: 8 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Managers of organisations linked to clubs, federations, associations and/or leagues.
• Members of agencies, consulting firms and/or startups focused on providing comprehensive solutions for fan engagement / experience.
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
PREREQUISITES
You must participate or have participated in an online program of Barca Innovation Hub Universitas.