This diploma course provides a deep dive into the core principles of sports marketing, sponsorship, and communication.
Designed to equip participants with the tools needed to manage sports products, attract sponsorships, and develop impactful communication strategies, this program covers essential areas such as digital marketing, public relations, and revenue generation through fan engagement.
Students will learn how to build strong brands online, create engaging marketing plans, and leverage sponsorship opportunities to boost visibility and profitability.
Upon completion, participants will be well-prepared to manage sports products and services, engage with sponsors, and create comprehensive communication strategies that align with their organisation’s goals.
Fees
COURSE OUTLINES
Syllabus:
1: Sport Marketing Pillars.
2: Sports Products and Services Management.
3: Sports Sponsorship.
4: Sports Sponsorship Activation.
5: Communication Issues in Sports Organisations.
6: Public Relations in Sports Organisations.
7: Online Strategy, Branding and Communications.
8: Revenue Generation and Fan Engagement.
Learn to:
• Incorporate marketing as a discipline within the management of sports activities.
• Analyse, create and manage sports products and services.
• Identify and attract brands that invest in the sports market.
• Take advantage of opportunities to create public events with sports sponsors.
• Create an external communication strategy.
• Improve the public relations function in sports organisations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
COURSE DETAILS
Duration: 8 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimet at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
PREREQUISITES
You must participate or have participated in an online program of Barca Innovation Hub Universitas.