The world of sports is changing rapidly. Aspiring entrepreneurs have an opportunity to come up with new products and services that can revolutionise the experiences of fans, athletes, coaches and other participants in the sports ecosystem.
Managers of sports institutions have an opportunity to solve their daily problems of running a sports club or winning competitions by using new technologies.
Moreover, if they do not innovate, they run a risk of falling behind. In short – innovation – the process of coming up with new revolutionary products, services and solutions is entering the world of sports and becoming an essential part of doing business.
Yet, the day-to-day approach to doing business in sports doesn’t allow for innovations to flourish.
Both the sports entrepreneurs and sports managers need an adequate approach to come up with innovations.
The purpose of this course is to learn how to develop new sports products and services, processes and ways of doing business or business models.
To do so, we’ll use the most relevant techniques and frameworks from the world of innovation, such as design thinking, business model canvas or portfolio approach.
These approaches have been effectively used by innovators in companies such as Apple, Google, P&G, GE, HP, but also at less innovative companies, small companies, NGOs and also in sports.
Fees
COURSE OUTLINES
- Becoming a Sports Innovator.
- MODULE 1. Innovating in Sports
- MODULE 2. Understanding the Problem Space
- MODULE 3. Devolping Solution Space
- MODULE 4. Getting Ready for the Market
- Managing Innovation in Sports.
- MODULE 1. Managing an Innovation Projects
- MODULE 2. Open Innovation in Sports
- MODULE 3. Managing across Innovation Projects
- MODULE 4. Resisting Disruption and Improving Experience
- Recognize innovation opportunities and generate ideas to seize them.
- Use experimentation and a trial & error process to navigate the uncertainty that accompanies the innovation process.
- Manage innovation teams and innovation projects, collaborating with internal and external stakeholders.
- Select the right innovation projects, allocate resources, and foster an innovation culture.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
This course is designed for sport professionals with a desire to become entrepreneurs, sport team leaders with desire to be more innovative, and managers of sports institutions who want to see more innovation in their area.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of entrepreneurship would be beneficial.