Digital Marketing is fundamental to the modern sports club or federation.
The industry is changing fast, with many sports executives using innovative ways to engage and reach their fan base, while at the same time generating multiple income streams from a wide range of digital activities.
The Digital Marketing in Sports program provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation.
Its courses focus on 4 broad topics:
- Trends, research and strategy
- Branding and communications in content plan and crisis management
- Generating revenue data and resource
- Focusing on the fan
The Certificate in Digital Marketing in Sports provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation.
Fees
COURSE OUTLINES
- Online strategy, branding, and communications.
- MODULE 1: Trends, research and digital audit
- MODULE 2: Digital marketing strategy and Online branding
- MODULE 3: Communications
- MODULE 4: Content plan and crisis management
- Revenue generation and fan engagement.
- MODULE 1: Data and resource
- MODULE 2: Sources of digital revenue
- MODULE 3: Fan engagement and eSports
- MODULE 4: Fantasy gaming and Growing attendance model
- Conduct a digital audit.
- Gain a basic understanding of data and the single view of the customer (SVC).
- Create a digital marketing plan.
- Build a brand online.
- Create a communications and content plan.
- Gain a greater understanding of the various income streams available.
- Gain a deeper understanding of how to use digital to engage a fan base.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of marketing would be beneficial.