Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level.
Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market.
For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organisations, and even athletes use to get funding and resources for their development.
Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.
Fees
COURSE OUTLINES
- Sport marketing pillars.
- MODULE 1: Introduction to sports marketing
- MODULE 2: Sports marketing methods and tools
- MODULE 3:Creating a sports marketing plan
- MODULE 4: Integration
- Sports sponsorship.
- MODULE 1: Sports brand management
- MODULE 2: Finding potential sponsors
- MODULE 3: Preparing and closing a sponsorship sale
- MODULE 4: Integration
- Sports sponsorship activation.
- MODULE 1: Activation of sponsorship
- MODULE 2: Types of activation
- MODULE 3: Key sponsorship indicators
- MODULE 4: Integration
- Sports products and services management.
- MODULE 1: Management of products and services
- MODULE 2: Executing the products and services plan
- MODULE 3: Products development strategy
- MODULE 4: Integration
- Incorporate marketing as a discipline within the management of sports activities.
- Analyse, create, and manage sports products and services.
- Identify and attract brands that invest in the sports market.
- Take advantage of opportunities to create public events with sports sponsors.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of marketing would be beneficial.