Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world.
Social Media Platforms, such as Facebook, Instagram, Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports.
This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience.
The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to to build your own social media strategy, determines platform roles, features and functionalities and responsibilities.
The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management.
The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.
Fees
COURSE OUTLINES
Syllabus:
1: Social Media evolution in sports.
2: Social Media conceptional strategy.
3: Social media monitoring.
4: Social media marketing and monetisation.
Learn to:
• Understand the Social Media Evolution in Sports.
• Develop Short-term Goals and long-term Objectives.
• Monitoring & Data are key to your success.
• Learn how Social Media Marketing benefits entire organisation.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
- Professional community managers in the area of sports interested in starting in the sports industry, directors and shareholders in the field of sport who want to take advantage of the potential of social networks.
PREREQUISITES
A general understanding of social media would be beneficial.