Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world.
Social Media Platforms, such as Facebook, Instagram, Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports.
This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience.
The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to to build your own social media strategy, determines platform roles, features and functionalities and responsibilities.
The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management.
The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.
Fees
COURSE OUTLINES
- Social Media Evolution in Sports.
- Module 1: How did Social Media reach this relevance in Sports?
- Module 2: Which platforms have been around?
- Module 3: Information to Infotainment to Entertainment – the Content evolution
- Module 4: From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media
- Social Media Conceptional Strategy.
- Module 1: Identify Short Term Goals and Long Term Objectives
- Module 2: Develop Social Media Platform roles for your Communication & Marketing Mix
- Module 3: Content Planning – Why it's crucial to plan ahead?
- Module 4: Other Departments Requirements – Social Media benefits overall organisation
- Social Media Monitoring.
- Module 1: Why Monitoring and Data is important? Learn about cultural audience demands
- Module 2: How data enables your strategy, workflow and efficiency?
- Module 3: Negative Impact and Crisis – How Monitoring will benefit?!
- Module 4: Sponsorship Monitoring – Deliver Insights and Reports to external partners
- Social Media Marketing and Monetisation.
- Module 1: Basic Understanding of Social Media Marketing and Monetisation
- Module 2: How to develop content assets and campaigns on Social Media for Sponsors?
- Module 3: Segmentation and Geographical Sponsorships – How Social Media creates new opportunities
- Module 4: Best Practice Examples of Social Media Campaigns and Sponsorships
- Understand the evolution of social media in sports.
- Develop short-term goals and long-term objectives.
- Recognize that monitoring and data are key to success.
- Learn how social media marketing benefits the entire organisation.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
- Professional community managers in the area of sports interested in starting in the sports industry, directors and shareholders in the field of sport who want to take advantage of the potential of social networks.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of social media would be beneficial.