With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially.
Alongside and in response to this need, we also see the multiplication of opportunities for sports organisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.
In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer-focused, business-focused, and alternative revenue generation strategies used within the sport industry.
Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.
Fees
COURSE OUTLINES
- Customer focused monetisation strategies.
- Module 1: Revenue models for sport organisations –How do sport entities make money
- Module 2: Ticketing strategies –Utility vs profit maximisation
- Module 3: Ticketing decisions –Pricing strategies
- Module 4: Merchandising –Licencing agreements and the value of licenced products
- Business focused monetisation strategies.
- Module 1: Sponsorship the pros –The financial benefits of sponsorship deals
- Module 2: Sponsorship the cons –The financial pitfalls of sponsorship deals
- Module 3: Broadcasting rights –Monetising a symbiotic relationship
- Module 4: New broadcasting strategies –Monetising new and social media
- Alternative revenue sources for sport organisations.
- Module 1: State funding –Local, national and international funding strategies
- Module 2: Revenue sources for non-commercialised sport –Novel revenue strategies for smaller sport organisations
- Module 3: Brand extensions –Monetising the sport brand
- Module 4: Economies of scale and Cross-promotion -Horizontal and vertical integration & Listing
- Fan monetisation strategies.
- Module 1: Fan engagement –Why fans love to pay for sports
- Module 2: Fan memberships –Monetising exclusivity and demand
- Module 3: Offline and online communities –Gaining fromfan loyalty
- Module 4: New online fan spaces –Current and future monetising trends
- Understand the monetisation landscape and potential of the sport ecosystem.
- Critically evaluate how sports organisations can utilise their relationships with other organisations.
- Identify creative opportunities for maximising revenue.
- Apply strategic thinking to capitalise on fans’ relationships with sport.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
Individuals already employed or interested in securing a job in sport clubs, governing bodies, events and agencies, as well as in potential sponsors of sport organisations and athletes, will benefit from the certificate by getting a detailed analysis of the developed, developing and alternative monetising strategies in sport.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of marketing and management would be beneficial.