In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organisations in order to communicate effectively with their diverse audiences and achieve positive results.
Fees
COURSE OUTLINES
- Communication Issues in Sports Organisations:
- MODULE 1: Describe the Role of Communication in Sports Organizations
- MODULE 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
- MODULE 3: Constructing Messages for Traditional and Digital Media
- MODULE 4: Create a Communication Strategy to Maximize Impact
- Social Media Strategies in Sports Organisation:
- MODULE 1: Social Media and the Changing Organizational Environment
- MODULE 2: Social Media Content and Engaging Audiences
- MODULE 3: Social Media and Organizational Governance
- MODULE 4: Social Media Strategies
- Public Relations in Sports Organizations:
- MODULE 1: The Foundation of Sports Public Relations
- MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
- MODULE 3: Sports Public Relations and Crisis Communication
- MODULE 4: Sports Public Relations and Social and Digital Media
- Marketing in Sports Organisation:
- MODULE 1: Sport Marketing and Branding
- MODULE 2: Sports Marketing and Digital and Social Media
- MODULE 3: Sponsorship and Sales
- MODULE 4: Create a Successful Marketing Plan
- Complete most fundamental communication tasks on their own when a dedicated communications staff does not exist.
- Manage the work of communications teams when the organisation employs professional communicators.
COURSE DETAILS
Duration: 4 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
WHAT DOES IT INCLUDE?
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of marketing would be beneficial.