Usually, the sports industry represents 620 billion euros or 1% of the GDP (gross domestic product).
Football generates the biggest sports segment of the global GDP since it registers over 20 billion euros a year.
Locally, the economic impact of FC Barcelona in Barcelona city has been estimated in 906 million euros (near a billion) or 1.5% of the GDP of the city. FC Barcelona is one of the most successful sports clubs not only in UEFA and La Liga but also in the business market.
This course will take FC Barcelona as a case study to provide students with fundamental knowledge about a football club administration. In cooperation with Daniel G. Kelly II, Ph.D.
Of the Sports Industry Management program in Georgetown University (Washington DC) and Javier Sobrino, Innovation and Strategy Manager at FC Barcelona, the Football Industry Business and Administration Certificate will offer students many conceptual frameworks to analyse the administrative business model of professional football clubs.
In this program, students will analyse aspects of organisational effectiveness, as well as organisation and planning of different business models taking FC Barcelona as a case study.
The program’s main objective is to learn to analyse the functions and relationships of managers in relation to the main administration of a football club.
Finally, the program is aimed at sports professionals who aim at leading and managing professional football. People interested in knowing the world of football management and administration.
Fees
COURSE OUTLINES
- Football Business Keys.
- Module 1: Football economic activity - Key figures of the football industry.
- Module 2: Football Organisations (global, national, local).
- Module 3: Tournaments and football leagues.
- Module 4: Football Clubs (Barça included).
- Strategic Planning.
- Module 1: Strategy development.
- Module 2: Barça’s strategic planning model - General perspective of Barça’s strategic plan.
- Module 3: Use of data at the club.
- Module 4: Football new reality - The future of the football industry.
- Understand the business and organisation of the main football organisations.
- Evaluate strategic and leadership decisions made by professionals when managing high-level football clubs.
- Develop the managerial skills necessary for a leadership vision in a football club and create a brand strategy to structure, position, and manage the brand in the new digital era.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
- Sports professionals who aim at leading and managing professional football.
- People interested in knowing the world of football management and administration.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A general understanding of marketing and management would be beneficial.