This certificate is your gateway to a successful career in the sports industry. In a rapidly evolving landscape, understanding the nuances of football organisations is paramount. Our program offers a deep dive into the core of sports management, unravelling the complexities of high-level football clubs’ strategic decisions and financial frameworks. Participants will not only acquire essential financial and marketing skills, but also develop a strategic vision crucial for success.
Beyond theoretical knowledge, participants will engage in hands-on learning, enabling them to create effective marketing plans, optimise financial resources and foster sustainable growth for sports organisations.
Modules ranging from football business keys to sports marketing integration, empower participants to become dynamic leaders who shape the future of sports management. Gain insights and a competitive edge by equipping yourself with the skills needed to lead with confidence and make a significant impact in the sports industry.
Fees
COURSE OUTLINES
- Course 1: Football Business Keys
- Module 1: Football economic activity - Key figures of the football industry.
- Module 2: Football Organisations (global, national, local).
- Module 3: Tournement and football leagues.
- Module 4: Football Clubs (Barca included).
- Course 2: Strategic Planning
- Module 1: Strategy development.
- Module 2: Barca's strategic planning model - General perspective of Barca's strategic plan.
- Module 3: Use of data at the club.
- Module 4: Football new reality - The future of the football industry.
- Course 3: Sport Marketing Pillars
- Module 1: Introduction to Sports Marketing.
- Module 2: Sports marketing methods and tools.
- Module 3: Creating a Sports Marketing Plan.
- Module 4: Integration
- Course 4: Financial Management of Sport Organisations
- Module 1: Financial Concepts.
- Module 2: Financial System and how they operate.
- Module 3: Accounting and Auditing.
- Module 4: Budgeting and investment appraisals.
- Specific objective 1: Understanding the business and organisation of the main football organisations.
- Specific objective 2: Evaluating strategic and leadership decisions taken by professionals when managing high-level football clubs.
- Specific objective 3: Learn the fundamentals of marketing in order to identify how they can be applied to sport.
- Specific objective 4: Establish a wide appreciation of how sports organisations can manage they finance.
- Specific Skill 1: Developing the managerial skills needed to have a leadership vision for a football club and developing the brand strategy to structure, position and manage the brand in the new digital area.
- Specific Skill 2: The ability to incorporate marketing as a discipline in sport management.
- Specific Skill 3: Understand and evaluate accounting and auditing in sports organisation. Conduct budgeting and investment appraisals
COURSE DETAILS
Duration: 4 months.
Delivered in: English.
Aimed at:
• Sport Professionals who aim at leading and managing professional football.
• People interested in knowing the world of football management.
- World-class content, designed by experts and sports-industry oriented for an immediate impact.
- Round-the-clock access to study material, wherever you want and from any device.
- Custom feedback for every individual and teamwork activity.
- Spaces of discussion and interaction with industry professionals from all over the world.
- Certificate of participation for each course, issued by Barca Innovation Hub - Universitas. If you pass each of the courses that make up the program, and complete and pass the comprehensive final exam, you will also receive a verified certificate of completion for the entire program, with confirmation of identity, issued by Barca Innovation Hub - Universitas.
PREREQUISITES
A general understanding of football and management would be beneficial