Sport as a lifestyle, sport as a profession, as a synonym for health, passion, companionship, challenge, and self-improvement.
Sport as a device for social impact, as an instrument of education, as a source of well-being, job creation, and promoter of good practices. Sport, as such, evolves, and those who can stay relevant and updated with the best practices will have the possibility to succeed and make an impact in their field.
This Professional Diploma covers introductory concepts of sports, developed by renowned experts in each field. From the athlete’s conception, their nutrition, performance, and psychological aspects; delving into the marketing of organisations, the management of key social networks in sports, and alternative monetisation strategies, as well as an introduction to sports analytics and the importance of data in physical performance analysis.
The aim is to help those who want to enter the sports industry in all its possibilities, as (amateur, enthusiast, elite) athletes and as professionals in fields related to it: marketing, psychology, nutrition, data, business, etc.
Fees
COURSE OUTLINES
- Basics of Sport Nutrition (Nutrition and Sports Performance)
- Module 1: Bioenergetics
- Module 2: Food and Nutrition
- Module 3: Applied Sports Nutrition
- Module 4: Integration Module
- Injury Prevention
- Module 1: Fundamentals of Epidemiology and Injury Prevention
- Module 2: Prevention of Muscle Injuries
- Module 3: Prevention of Joint Injuries
- Module 4: Integration Module
- Introduction to Sports Psychology (Daily Situations in Sports)
- Module 1: Management of Injured Players
- Module 2: Working with Families
- Module 3: Dual Career
- Module 4: Bullying in Sports
- Basic Coaching Competencies
- Module 1: The Coach and the Environment
- Module 2: Leadership
- Module 3: Motivational Climate
- Module 4: Communication Tools
- Strength Training in Team Sports
- Module 1: Introduction to Strength in Team Sports. Our Paradigm
- Module 2: Periodization and Training Means
- Module 3: Programming a Session
- Module 4: Integration Reading
- Sports Analytics - Fundamentals
- Module 1: History and Evolution of Sports Analytics
- Module 2: Problem-Based Learning in Sports (PBL) in the Sports Analytics phenomenon
- Module 3: Problem-Based Learning in Sports (PBL) in the Sports Analytics phenomenon II
- Module 4: Integration Reading
- Monetisation in Sports (Alternative Income Sources for Sports Organisations)
- Module 1: State Funding: International, National and Regional Funding Strategies
- Module 2: New Revenue Strategies and Sources for Non-Commercialized Sports Organizations
- Module 3: Brand Extension - Monetization of the Sports Brand
- Module 4: Vertical and Horizontal Integration in the Sports Industry
- Evolution of Social Media in Sports
- Module 1: How Social Media Gained Importance in Sports?
- Module 2: What Platforms are Used?
- Module 3: From Information to Infotainment to Entertainment - The Evolution of Content
- Module 4: From Athletes to Clubs, Leagues and Federations
- Marketing in Sports Organisations
- Module 1: Sports Marketing and Branding
- Module 2: Sports Marketing and Social & Digital Media
- Module 3: Sponsorship and Sales
- Module 4: Creating a Successful Marketing Plan
- Sports Sponsorship
- Module 1: Sports Brand Management
- Module 2: Prospecting Potential Sponsors
- Module 3: Prior Preparation and Closing the Sponsorship Sale
- Module 4: Integration
- The program will provide graduates with the ability to work with knowledge, skills, and abilities in the sports field, including roles such as coaches, physical trainers, assistant coaches, analysts, sports coordinators/directors, technical secretaries, and sports leaders.
- Upon completing the diploma course, students will gain essential knowledge regarding central topics surrounding the sports environment, which are fundamental for substantiating and generating development strategies that optimise planned processes.
- The program will also foster an understanding of various topics to establish relationships with professionals involved in different areas of the sports project.
COURSE DETAILS
Duration: 10 months.
Average Dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Sports leaders.
• Professionals in the field of communication and marketing in sports environments.
• Professionals interested in getting involved in the sports field.
• Professionals interested in sports sciences and physical performance.
Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:
- Guarantee transparency of the certification process.
- Validates the identity of the certificate holder.
- Accredits the acquisition of specific competencies and skills.
- 24-hour access to study material, from anywhere on any device.
- Accompaniment, monitoring, and virtual support from an expert in the field.
- Activities and assessments with personalised feedback.
- Discussion forums and interaction with colleagues from all over the world.
- Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
- Self-assessment to measure your learning progress.
PREREQUISITES
A good understanding of football and coaching would be beneficial.