Professional Diploma in Digital Marketing, Sponsorship and Communication in Sports

• Sport Marketing Pillars.
  • MODULE 1: Introduction to Sports Marketing
  • MODULE 2: Sports Marketing Methods and Tools
  • MODULE 3: Creating a Sports Marketing Plan
  • MODULE 4: Integration
• Sports Products and Services Management.
  • MODULE 1: Products and services management
  • MODULE 2: Product and services plan execution
  • MODULE 3: Product development strategy
  • MODULE 4: Integration
• Sports Sponsorship.
  • MODULE 1: Sport Brand Management
  • MODULE 2: Prospecting for Potential Sponsorships
  • MODULE 3: Preparation and Closing of a Sponsorship Sale
  • MODULE 4: Integration
• Sports Sponsorship Activation.
  • MODULE 1: Phases of Sponsorship Activation
  • MODULE 2: Sponsorship Activation Types and Maximization
  • MODULE 3: Key Sponsorship Indicators
  • MODULE 4: Integration
• Communication Issues in Sports Organisations.
  • MODULE 1: Describe the Role of Communication in Sports Organizations
  • MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
  • MODULE 3: Constructing Messages for Traditional and Digital Media
  • MODULE 4: Create a Communication Strategy to Maximize Impact
• Public Relations in Sports Organisations.
  • MODULE 1: The Foundation of Sports Public Relations
  • MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
  • MODULE 3: Sports Public Relations and Crisis Communication
  • MODULE 4: Sports Public Relations and Social and Digital Media
• Online Strategy, Branding, and Communications.
  • MODULE 1: Trends, research and digital audit.
  • MODULE 2: Digital marketing strategy and online branding
  • MODULE 3: Communications
  • MODULE 4: Content plan and crisis management
• Revenue Generation and Fan Engagement.
  • MODULE 1: Data and resource
  • MODULE 2: Sources of digital revenue
  • MODULE 3: Fan engagement and eSports
  • MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)

• Incorporate marketing as a discipline within the management of sports activities.
• Analyse, create, and manage sports products and services.
• Identify and attract brands that invest in the sports market.
• Take advantage of opportunities to create public events with sports sponsors.
• Create an external communication strategy.
• Improve the public relations function in sports organisations, identify potential public relations threats, and develop appropriate crisis response strategies via traditional and social media.
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.

Duration: 8 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.

Aimet at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.

• Guarantee transparency of the certification process.
• Validates the identity of the certificate holder.
• Accredits the acquisition of specific competencies and skills.

• 24-hour access to study material, from anywhere on any device.
• Accompaniment, monitoring, and virtual support from an expert in the field.
• Activities and assessments with personalised feedback.
• Discussion forums and interaction with colleagues from all over the world.
• Certificate issued by Barca Innovation Hub and endorsed by the corresponding institution.
• Self-assessment to measure your learning progress.

You must participate or have participated in an online program of Barca Innovation Hub Universitas.