Description
This course offers a comprehensive guide to mastering communication strategies and enhancing fan engagement within sports organisations.
It covers key areas such as public relations, online branding, and revenue generation through effective communication and fan-centric strategies.
Participants will learn to develop and implement digital marketing plans, build online brands, and design communication and content strategies tailored to fan needs.
The course also dives deep into understanding fan behavior, the principles of fandom, and creating a culture of engagement, ensuring that fans remain central to organisational activities.
By the end of the course, participants will be equipped to craft strategies that enhance fan experiences and strengthen their organisation’s relationship with its audience.