Digital Marketing is fundamental to the modern sports club or federation.
The industry is changing fast, with many sports executives using innovative ways to engage and reach their fan base, while at the same time generating multiple income streams from a wide range of digital activities.
The Certificate in Digital Marketing in Sports provides a practical introduction to digital marketing for the sports executive, using relevant examples, tips and templates which can be used within the sports executive’s club or federation.
Fees
COURSE OUTLINES
Syllabus:
1: Online strategy, branding and communications.
2: Revenue generation and fan engagement.
Learn to:
• Conduct a digital audit.
• Gain a basic understanding of data and the single view of the customer (SVC).
• Create a digital marketing plan.
• Build a brand online.
• Create a communications and content plan.
• Gain a greater understand of the various income streams available.
• Gain a deeper understanding on how to use digital to engage a fan base.
COURSE DETAILS
Duration: 2 months.
Average dedication: 6/8 weekly hours.
Delivered in: English.
Aimed at:
• Managers of organisations linked to the world of sport (clubs, federations, companies which offer sports products and/or services).
• Professionals working in the business and/or sports field, who wish to make a qualitative leap in their careers by acquiring specialised knowledge.
• Professionals in general, interested in this subject.
PREREQUISITES
A general understanding of marketing would be beneficial.